Jeffreys Bay  is a town located in the Eastern Cape province of South Africa. The town is situated just off the N2 Highway, about an hour's drive southwest of Port Elizabeth.Jeffreys Bay is named after the senior partner of the firm Jeffrey & Glendinnings that opened a store in 1849 on the location where the town is today.[2] Jeffrey is believed to be the first person to have settled there. In the late 1960s and early 1970s, Jeffreys Bay was known as a hippie hangout, where the now-burgeoning surf community originated.

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